Product Photography: A Quick Introduction

The US photography industry as a whole is worth $11 billion, according to the research firm IBISWorld. It’s understandable that the industry is so large because of the incredible amount of imagery we see daily.

One type of photography that takes up a large portion of the photo industry is product photography. Having professional-looking product images for your business is crucial if you want to have any chance of standing out from the competition.

In this guide, we’ll provide you with an informative look at product photography. Read on to start your journey into creating professional product photos!

Get the Right Camera and Gear

A solid camera option that will serve you well for taking product photos is a DSLR camera. A point-and-shoot automatic camera can work well, but the real benefit of getting a DSLR is you can use manual settings.

When you have manual settings available to you, you can really take control of how your images appear. A tripod is also a must if you want to take photos of products. Tripods alleviate any camera shake, so they let you try out different photo techniques too.

Invest in High-Quality Editing Software

Investing in high-quality picture editing software is a no-brainer if you want the best results. With such software, you will be able to do things like remove background from an image, which can be useful if you are taking pictures of products out and about.

You will also be able to edit things like the color tone of your images so they all match up better when presented side by side on a website, for example. Plus, you’ll be able to crop with good photo editing software quickly and easily.

Choose an Appropriate Lens Size

If you are serious about taking professional-looking product photos, you need a lens of around 50 mm or more. Lenses that are lower than 50 mm can distort your product photos as they have a wide angle.

An ideal lens size might be 55 mm for product photography. You should also consider macro lenses if you want to show intricate details of products.

Sensor Size Is important

The size of your camera’s sensor is an important factor to consider if you want to take photos of products. Typical full-frame cameras have a 35 mm size frame.

If you have a sensor size smaller than 35 mm, you’ll be able to create impressive-looking product images. However, you must consider the camera’s crop factor, which can change how your lens functions.

The Basics of Product Photography

We’ve now explained some of the basics of product photography. Three of the most important factors are to get a decent DLSR camera, the right type of lens, and decent photo editing software. Also, it’s a good idea to invest in a good quality tripod to ensure no camera shakes in your pictures.

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