Who are my target audience?

Target audience definition A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviors.

How do you segment a audience?

StepsStep 1: Review Audience Information. Step 2: Decide Whether to Segment. Step 3: Determine Segmentation Criteria. Step 4: Segment Audiences. Step 5: Decide which Segments to Target. Step 6: Assess the Proposed Segments. Step 7: Develop Audience Profiles.

Who is the target audience for Instagram?

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. That’s up from 59% in 2016. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat).

How do I find my audience online?

How to Find Your Audience OnlineSearch for them. Chances are, your audience is already engaged online with people and sites that cover their areas of interest. Analyze your existing traffic. Use Google Analytics for your event website to learn from your existing traffic. Ask them. Track them.