How do you deliver on your brand promise?

How do you deliver on your brand promise?

Getting Your Customer Experience to Deliver on Your Brand Promise: An Action List

  1. Create a Vision that Inspires Your Employees.
  2. Make Your Brand Values Explicit.
  3. Start Your Brand Marketing Internally.
  4. Articulate What it Means For Employees to “Live” Your Brand.
  5. Measure Yourself Against Your Brand Promise, and Your Values.

What are the companies delivery promises?

Best Brand Promise List

  • Geico: “15 minutes or less can save you 15% or more on car insurance.”
  • Coors Light: “The World’s Most Refreshing Beer”
  • Coca-Cola: “To inspire moments of optimism and uplift.”
  • BMW: “The Ultimate Driving Machine”
  • Nike: “To bring inspiration and innovation to every athlete in the world.”

Why is it important that I keep my word and deliver what I promised to the customer or our internal partners?

This ensures that the customers know what they can expect, and when they can expect to get what they want. Keeping promises to customers is all about ensuring that a company begins with promising only what it knows it can sustainably deliver on, and get customers to think only about its brand.

What is our brand promise?

A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.

How do you deliver brand value?

How To Deliver On Your Brand Promise

  1. The Gap Between Statements and Performance. It’s a lot easier to say something than it is to actually do it.
  2. The Importance of Brand Promise. The same concepts apply to brands.
  3. Strong Brands and Believability – Google vs. Microsoft.
  4. Managing Healthcare Brand Touchpoints.
  5. Key Takeaways.

Why a brand promise is important?

Why is Brand Promise So Important? A brand promise can directly affect an organization’s bottom line positively or negatively. It can translate into lower cost of sales, because selling more products and services to loyal, emotionally connected customers is less expensive than acquiring new ones.

What is Apple’s brand message?

Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What will your promise to your customers?

a promise to provide a product or service in the market your unique way. This promise underpins your reputation as an employer, as a player in your market, it shows up in how you operate, how well you do financially, and most important who you are to your customers.

What are the impacts of poor customer service?

Poor customer service can cause employees of a business to feel insecure and unhappy at work. Nobody likes being subject to anger from unpleased customers and without sufficient strategies in place to deal with these complaints, employees are far more likely to feel dissatisfied with their jobs.

What is Mcdonald’s brand promise?

When customers see the Golden Arches, they know what they can expect: simple, easy enjoyment with great service, cleanliness and value. This is the brand promise McDonalds stands behind.

How do I find my brand promise?


  1. Use the Brand Template to create or review your brand promise.
  2. Next, list out what your customers value, e.g. convenience, status, being the first, etc.
  3. Then write down your circular opportunity or concept.
  4. Next, capture the messages that would appeal to your audience to make them feel invested in this concept.

When to tell delivery company you can’t deliver?

To be safe, wait until there’s been an ‘undue delay’ in delivery before you do this (you’ll need to use your noggin as to how long is unreasonable). After this, you can tell ’em delivery must happen within a reasonable period (see what to do if it still won’t deliver).

What happens if I order something and it arrives later than promised?

It’s worth noting the Consumer Contracts Regulations also explicitly entitle you to a full refund if something arrived later than promised. If there’s no specified date for delivery, then it must be with you within 30 days of ordering.

What happens if a company fails to deliver on time?

You are legally entitled to expect deliveries within the time frame agreed with the vendor or, if no time slot was agreed, “without undue delay” and not later than 30 days. If this does not happen, you are entitled to a full refund, as stated in the Consumer Contracts Regulations 2013.

Do you have a delivery contract with the store?

Your contract is with the store, not the delivery firm. Unless you paid directly for the delivery, then it’s the store that owes you a duty of care. Don’t let it fob you off, it’s the one you paid – and it chose to sub-contract out delivery.