What is a hook in copywriting?

What is a hook in copywriting? A “hook” is simply a device used to grab the reader and make her want to read on. You will see this used in novels, short stories and articles of all types. It is your engaging opening line. It can be about anything as long as it is interesting,Read more

How can I make my school a happy place?

How can I make my school a happy place? A welcoming smile and a caring demeanour will allow the child to feel safe and noticed, and helps develop confidence. By creating a positive and supportive environment for learning, the teacher is actively modelling how they would like children to behave. Equally important are the parentsRead more